AI, AI, AI…
It’s everywhere, isn’t it? Some people swear by it, claiming it’s their ultimate productivity hack, while others see it as a great threat to their jobs.
Let’s be real for a second—AI is both creating new job opportunities and replacing old ones. Whether we love it or fear it, one thing’s for sure- AI IS HERE TO STAY, and it’s only going to grow in the coming years.
But before you jump on the AI bandwagon, there’s a lot you need to know. So, let’s take a look at why businesses use AI-generated content and is it a good thing or a bad thing.
What is AI in Content Marketing?
In 2024 report, 43% of marketers say they use AI-generated content marketing to gain more revenue. Content can be anything — like written articles, pictures, videos, or podcasts — and marketers are using AI to create these things in a snap and in large amounts. AI helps them make content more efficiently, so they can keep up with the demand.
AI can create tons of content really quickly. Imagine trying to write 50 blog posts a day—that sounds exhausting, right? But with AI, marketers can create content at lightning speed and still keep it high-quality. (This is a dream come true for most marketers!)
Hold up….. the downside? well, the content feels a little…robotic. So, while AI is awesome for creating tons of content, brands still need to have a human touch to make sure their posts don’t sound like they were written by a chatbot—unless you’re into that kind of thing!
What People have to Say About AI-Generated Content?
A recent study shows a pretty interesting trend about how people feel when they know content is made by AI versus a human. It’s clear that half of consumers can tell when something is written by AI, and it seems like people are getting more aware of it.
What’s even more interesting is that, while 56% of participants actually liked the AI-generated content better, more than half said they would feel less engaged if they thought the content was made by AI. This suggests that even though AI can create content quickly and efficiently, people still want a human touch when they connect with a brand.
On the other side, AI is starting to get a negative reputation for making brands appear impersonal or lazy. If consumers feel like a brand relies too heavily on AI, they might think it’s not connecting with them in a personal way. This could lead to the brand being seen as less trustworthy or creative.
Big Brands Are Already Using AI—But Why?
AI, or Artificial Intelligence, is changing the way businesses work. Big companies like Amazon, Meta, and Netflix are using it to make things better and faster. But even these huge brands have learned a few important lessons about AI along the way. Here’s how they’re using AI and why they prefer using it, but the catch is how it affects their consumers.
1. Amazon
Amazon uses AI in several ways to improve the shopping experience. One of the main ways is by summarizing customer reviews with AI. This helps shoppers quickly see the most common likes and dislikes about a product without having to read through every single review. It speeds up decision-making, leading to faster purchases.
The positive side is that AI makes shopping more efficient by providing useful information quickly, saving you time and helping you make better decisions. However, the downside is that relying too much on AI-generated summaries might leave out some important details or personal experiences that could change your opinion about a product. It could also make shoppers feel like they’re missing the human touch, which can sometimes lead to a less personal experience.
2. Meta Platforms
Meta (the company behind Facebook, Instagram, and WhatsApp) uses AI to recommend posts, accounts, and stories you’ll enjoy based on your past activity. It also helps detect harmful content, like hate speech, making the platform safer. In fact, Meta is even testing AI to run entire ad campaigns by just setting a budget and goals.
The positive side of this is that AI makes your experience more personalized and enjoyable by showing you content you’re likely to like. It also helps keep the platform safe by spotting bad content before you see it. However, on the negative side, AI can create a filter bubble, where you only see what it thinks you like, which can make your feed feel repetitive. Plus, it can lead to missing out on diverse opinions and new ideas, as the recommendations may be too narrow.
3. Netflix
Netflix uses AI in several ways to improve your viewing experience. It recommends shows and movies based on what you’ve watched before, picks the best images to attract you to a title, and even helps decide where to film shows around the world. AI also plays a big role in dubbing and translating shows, making it easier for people in different countries to enjoy content.
The positive side is that AI makes your Netflix experience more personalized by suggesting titles you’re likely to enjoy and even helping bring shows to different parts of the world. On the flip side, too much reliance on AI could result in recommendations that don’t feel as fresh or diverse, and the automated translation process might miss some of the original flavor or nuances of the content.
What Are the Main Ethical Challenges Posed by AI-Generated Content?
Using AI to create content has been a game-changer for many businesses, and I’ve seen it work wonders myself! When I tested AI-generated content, it wasn’t just a one-hit wonder. It consistently pulled in more views and engagement. Who would’ve thought? AI is pretty good at what it does!
However, AI-generated content brings up some important ethical questions. One big challenge is that AI can create content that is not always truthful. Since AI learns from information it finds online, it can sometimes produce fake or misleading content without even realizing it. This is a big issue for businesses and websites that want to provide accurate information. It’s important to remember that AI-generated content might need extra checking to make sure it’s true.
Finally, there’s the issue of AI-generated content SEO. AI can be great at writing content that ranks well on search engines. But if everyone starts using the same AI-generated content, it might make the internet feel repetitive or low-quality. It’s important for businesses to find a balance between using AI-generated content and keeping their content unique and interesting for their audience. If you want to make sure your content gets the attention it deserves, hire an SEO expert to make it really work.
What Should You Avoid?
- Over-Relying on AI: Don’t let AI run the show entirely. It’s great for ideas and rough drafts, but if you want that personal touch, you’ll need to step in. If you want your content to really connect with people, add your flair to it.
- Focusing on Big-Picture Ideas: AI can help you write big ideas, but practical advice is what actually gets people clicking. Keep it actionable—people don’t want to read about “AI and personal branding.” They want tips on improving their writing skills or marketing strategies they can apply today.
- Ignoring Audience Trust: The key to good content is trust. AI can write, but your audience comes for your expertise. So don’t forget that personal connection you’ve built over time.
Conclusion
In conclusion, AI-generated content is here to stay. It’s helping businesses save time, give engagement, and churn out more content than ever. But before you ditch your pen and paper (or keyboard, I guess), remember that AI isn’t perfect. It’s great for idea generation and content creation, but it still needs a human touch to make it stand out.
Go ahead, give AI a shot—but don’t forget to add your own personal twist. You’ve got this!
No responses yet